The Era of
Augmented Wellness™ Begins with Betterness.

At Betterness™, we believe the future of wellness isn’t about replacing humans with technology — it’s about amplifying human potential through intelligent connection.

We call it Augmented Wellness™ — where data, AI, and human expertise unite to help you live better.

For individuals, it means seeing your body and behaviors with new clarity.

For providers, it means deepening client relationships and scaling impact through AI-powered collaboration.

This is wellness reimagined — connected, intelligent, and profoundly human. Welcome to Betterness.

Longevity & Aging

Psychedelic Therapy

Nutrition & Metabolic Health

Sleep & Recovery

Stress & Trauma

Supplements

Longevity & Aging

Psychedelic Therapy

Nutrition & Metabolic Health

Sleep & Recovery

Stress & Trauma

Supplements

Longevity & Aging

Psychedelic Therapy

Nutrition & Metabolic Health

Sleep & Recovery

Stress & Trauma

Supplements

Wellness Technology

Breathwork

Ice Baths

Cardio Fitness

Resistance Training

Healthy Cuisine

Meditation

Sound Bath

Yoga

Wellness Technology

Breathwork

Ice Baths

Cardio Fitness

Resistance Training

Healthy Cuisine

Meditation

Sound Bath

Yoga

Wellness Technology

Breathwork

Ice Baths

Cardio Fitness

Resistance Training

Healthy Cuisine

Meditation

Sound Bath

Yoga

Meet the Team

At Betterness™, our founding team and advisory board blends deep professional expertise with personal passion in wellness, technology, and human optimization.

Our Founding Team

Ari Katz

Ari Katz

Co-Founder & Co-CEO

Demian Bellumio

Demian Bellumio

Co-Founder & Co-CEO

Jose Molla

Jose Molla

Chief Marketing Officer

Lucas Imai

Lucas Imai

VP of Operations

Global Health & Wellness Advisory Board

Apolo Ohno

Apolo Ohno

Olympian, Entrepreneur & High-Performance Strategist

Martin Varsavsky

Martin Varsavsky

Entrepreneur & Investor in Global Health Innovation

Dr. Lloyd Camper, MD

Dr. Lloyd Camper, MD

Physician & Longevity Medicine Specialist

Justin Stone, JD

Justin Stone, JD

Healthcare & Telemedicine Legal Expert

Unifying Wellness for Real Impact

The wellness industry today is fragmented, leaving users overwhelmed by scattered health data and providers struggling to effectively reach, educate, and grow their communities.

At Betterness™, we're building an intelligent, interconnected platform where users effortlessly share, explore, and optimize their wellness journeys with personalized, AI-driven guidance and meaningful connections to expert providers.

Providers—including independent coaches, wellness clinics, and holistic practitioners—gain powerful AI tools to enhance client engagement, scale their impact, and deliver deeply personalized support, creating a more unified and impactful wellness ecosystem.

110+

Wellness Activities Supported

300+

Health devices supported

500+

Hours of wellness content available

1000+

Peer-reviewed clinical papers

FAQs

Discover how Betterness™ is redefining care through Augmented Wellness—combining AI, expert support, and integrated health data to help providers and individuals thrive together.

What is Betterness™?
What is the ethos behind Betterness™?
Where is Betterness™ based?
What is Betterness™ mission?
What is Augmented Wellness™?
Is Betterness™ only available in the U.S.?
What makes Betterness™ different from other wellness platforms?
What is the Betterness™ Library and how can I contribute content?
Where is Betterness’ infrastructure hosted?
Who backs Betterness™ and how can I invest?
I’m a wellness provider — how can I join?
Who can I contact for support or questions?
What’s next for Betterness™?

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Apolo Ohno

Apolo Ohno

Olympian, Entrepreneur & High-Performance Strategist

LinkedIn
Instagram

Apolo Anton Ohno is an eight-time Winter Olympic medalist and one of the most decorated American Olympians in history. Renowned for his pursuit of excellence both on and off the ice, Apolo has transitioned his athletic discipline into entrepreneurship, leadership, and wellness.

As a best-selling author of Hard Pivot and a global speaker, he inspires individuals and organizations to embrace transformation with purpose. His focus on resilience, self-awareness, and balance reflects Betterness’s mission to unite human potential and well-being.

Justin Stone, JD

Justin Stone, JD

Healthcare & Telemedicine Legal Expert

LinkedIn
Instagram

Justin Stone is a seasoned healthcare attorney and regulatory strategist with over a decade of experience leading legal teams across major health tech companies. Currently Chief Legal Officer at Papa, and formerly General Counsel at Thirty Madison and MDLIVE, Justin has been at the forefront of telemedicine innovation — shaping the legal frameworks that make virtual care accessible, safe, and compliant nationwide.

His leadership in digital health regulation ensures Betterness builds responsibly at scale, balancing innovation with patient trust and data integrity in the emerging era of AI-augmented wellness.

Dr. Lloyd Camper, MD

Dr. Lloyd Camper, MD

Physician & Longevity Medicine Specialist

LinkedIn
Instagram

Dr. Lloyd Camper is a board-certified Family Medicine physician and Center Physician at Cenegenics Miami, one of the world’s leading networks in Age Management and Longevity Medicine.

With a background in Sports Medicine and a career treating elite athletes and executives, Dr. Camper brings deep expertise in optimizing health through data-driven performance, prevention, and lifestyle interventions.

His understanding of precision medicine and holistic wellness informs Betterness’s vision to integrate human expertise with advanced technology to extend vitality and improve quality of life.

Martin Varsavsky

Martin Varsavsky

Entrepreneur & Investor in Global Health Innovation

LinkedIn
Instagram

Martin Varsavsky is a visionary entrepreneur, professor, and investor who has founded eight companies across technology, renewable energy, and health.

In wellness and longevity, he has been instrumental in pioneering women’s fertility care as the founder and non-executive chairman of Prelude Fertility, the largest network of fertility clinics in the U.S., and Gameto, a biotech company transforming reproductive longevity.

His ventures, backed by leading global investors, reflect a track record of using technology and innovation to address life’s most fundamental challenges — a philosophy that aligns with Betterness’s mission to enhance global well-being through human and AI collaboration.

Lucas Imai

Lucas Imai

VP of Operations

LinkedIn
Instagram

Entrepreneurship & Execution - Co-founder of Lazo Fintech, leading strategy and operations to help founders scale efficiently.

‍Process Automation & Transformation - 10+ years leading digital transformation initiatives for Fortune 500 companies.

‍Culture & Leadership -  Builds values-driven, high-performance teams grounded in empathy, ownership, and trust.

‍Operational Excellence -  Oversees systems, execution, and delivery to scale Betterness’s wellness platform globally.

Jose Molla

Jose Molla

Chief Marketing Officer

LinkedIn
Instagram

Creative Leadership - Founder of La Comunidad, an award-winning global creative agency (acquired by Sapient).

‍Global Brand Builder - Former Executive Creative Director at Wieden+Kennedy Portland, leading campaigns for Nike, Coca-Cola, and Powerbar across the U.S. and Europe.

‍Innovation & Storytelling - Founder of Plural, a “Doers Hub” connecting creative leaders and innovators globally.

‍Purpose-Driven Marketing - Brings cultural depth and creative excellence to shape the Betterness brand as a global movement for human transformation.

Demian Bellumio

Demian Bellumio

Co-Founder & Co-CEO

LinkedIn
Instagram

Entrepreneur & Investor - 25+ years leading VC-backed companies at the intersection of AI, data, and wellness.

‍Healthcare Innovation - Co-founder of Nue Life, pioneering at-home psychedelic therapy across 20 U.S. states.

‍AI & Data Systems - 15+ years designing knowledge graph technologies that enable intelligent, connected wellness ecosystems.

‍Visionary Leadership - Championing Augmented Wellness™, blending human expertise and AI to drive holistic well-being.

Ari Katz

Ari Katz

Co-Founder & Co-CEO

LinkedIn
Instagram

Business Leadership - 20+ years of experience building and scaling high-performing health and tech ventures.

‍Sales & Marketing Expertise - Proven ability to lead high-growth teams and execute data-driven go-to-market strategies.

‍Entrepreneurship - Founder of Sperling Dermatology, built into the #1 aesthetic practice in the U.S.

‍Purpose & Growth - After a successful exit, Ari’s journey of self-optimization inspired the creation of Betterness, merging performance, wellness, and purpose.